Event Details
Texas eMarketing Summit
2008 Texas eMarketing Summit
"Converting your Online Strategy into Business Success"
a Special Event @ InnoTech, Room 16, 4th Floor
After last year's highly successful eMarketing track, the Texas eMarketing Summit is back with even more innovative strategies for your business. With the theme of "Converting your Online Strategy into Business Success", this year's Texas eMarketing Summit focuses on maximizing the internet marketing strategies you already have in place while demonstrating the latest tools and techniques being used successfully by the region's top companies.
$79.00 per person prior to midnight CST October 1, 2008
$89.00 per person after October 1, 2008
Registration includes access to all of the eMarketing Summit sessions & lunch, all of the InnoTech Conference sessions, keynotes, exhibits and vendor seminars.
2008 Texas eMarketing Summit a Special Event @ InnoTech
"Converting your Online Strategy into Business Success"
Presentations are subject to change.
eMarketing Summit Registration/Continental Breakfast/Networking
7:00am - 7:45am
Lessons Learned from Five Internet Marketing Experts
Geoff Nelson, Co-Founder, Buzz Corps, Inc.
7:45am - 8:45am
Bring your notebook/laptop and prepare to write/type. This first presentation will be fast paced and packed with 25 how to's for implementing a successful online strategy. Subjects include social media, search, email, web site effectiveness and metrics. This is just a warm up for the rest of the day.
You will choose one of the following (2) sessions at 9:00am:
eMail Deliverability Secrets from Deliverability.com
Joshua Baer, CEO, SkyList
9:00am - 10:00am
Okay so you have read all the white papers about email deliverability and you've got the basics covered - but some of your email still goes to the spam folder. Learn about advanced techniques...MORE
OR
Video Optimization and Local Search: They're here, they're hot, and they work
9:00am - 10:00am
Darby Tober, Senior SEO Consultant, Apogee Search
Jay Brock, Senior SEO Consultant, Apogee Search
Online Video Optimization, so that Google and others pick and rank
your video content, is fairly straightforward, and you can do it
yourself. Learn why this matters, and how to do it....MORE
You will choose one of the following (2) sessions at 10:00am:
Lead Nurturing: Are you Ready to Abandon "One and Done?"
10:00am - 11:00am
How can you generate enough sales-ready leads for your sales team while
operating within your (possibly shrinking) budget? By setting aside the
"one and done" policy...MORE
Landing Page Optimization - An Interactive Clinic
10:00am - 11:00am
Moderator - William Leake, President & CEO, Apogee Search
Eric L. Clark, VP, Marketing, Marketing Doctors
Alissa Ruehl, Manager of Website Effectiveness Consulting, Apogee Search
Landing pages are a critical element in any online marketing campaign. They are also one of the most effective tools for propelling a prospect...MORE
How Best-in-Class Companies Make Word-of-Mouth Marketing Work Successfully
eMarketing Summit Luncheon Presentation Featuring
Scott S. Ballantyne, VP General Manager
Personal Systems Group, Hewlett Packard
Lunch served at 11:30am
Presentation 12:00pm
Hosted by the AMA - Austin Chapter
The Social Media Revolution is Underway: Here's How You Can Capitalize on It
Brett Hurt, Founder and CEO, Bazaarvoice
1:00pm - 1:50pm
Brett Hurt, Founder and CEO of Bazaarvoice (the global leader in the social commerce industry), will present user-generated content and social media trends in the B2B and B2C market...MORE
Networking & Exhibits
1:50pm - 2:30pm
The Decline of Advertising & the Creative Renaissance
Rebecca Lieb, Editorial Consultant, The ClickZ Network
2:30pm - 3:20pm
Ever wonder why digital agencies are so rarely called "advertising" agencies? With increased consumer adoption of digital media and the subsequent decline of traditional media consumption...MORE
Strategies for Planning & Building an Online Community
3:30pm - 4:30pm
Every company owner or C-level manager is talking about how to develop an online community strategy incorporating traditional media and the internet....MORE
Deirdre Walsh, Community Manager and Social Media Strategist, National Instruments
Nick White, Community Manager, Buzz Corps, Inc.
David Graham, Chief Information Officer, Vignette Corporation
Closing Reception
4:30pm - 5:30pm
Sponsored by: 
Hosted by:
